Electronic Advertising and its Role in Convincing Iraqi Youth to Purchase Goods and Services

In the era of speed and development, electronic advertisements have emerged as a very important tool in marketing products and services due to their rapid spread and simplicity. In this research, the role of electronic advertisements in persuading young people in Iraq to purchase goods and services was identified. Based on the descriptive approach, a questionnaire containing 20 paragraphs was designed to measure the role of electronic advertisements in persuading young people. The Cronbach's alpha for the scale was calculated and was equal to 82%. The sample included 360 young men and women from Iraq, where the questionnaires were distributed electronically and 351 valid questionnaires were retrieved for analysis. Based on statistical processing of the information, the study concluded that: There is a statistically significant relationship between electronic advertisements and persuading young people to purchase goods and services in Iraq, as the Pearson value reached 0.74.