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This study examines and analyzes the influence of cash on delivery, free shipping promos, on customer reviews with purchase decisions as an intervening variable. The purpose of this study is to find the influence of each variable. The research method used a quantitative approach with a sample of 115 respondents. The analysis tool uses Smart-PLS. The results of this study show that cash on delivery has an effect on customer reviews explaining that cash on delivery has an effect on customer reviews seen from the significance level of 0.0150.05 which means H5. Cashon delivery affects customer reviews through purchase decision variables as intervening variables, based on research that the cash on delivery variable on customer reviews with a significance value of 0.010 which means H6 is accepted. The free shipping promoaffects customer reviews through the purchase decision variable as an intervening variable, based on the research that the free shipping promo variable on customer reviews with a significance value of 0.040 which means that H7 is accepted.
- et al. (Tue,) studied this question.