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Posters are a visual medium that can quickly capture the attention of a target audience, convey key information, and leave a lasting impression. They can be a highly effective means of advertising and promoting a product, service or event. There are different signs in every poster. This study is concerned with analyzing the psychological effects of colors in junk food restaurant posters. It aims to explore the potential uses of color psychology in junk food restaurant posters. In turn, the data are taken from the official websites of KFC, McDonald's, Pizza Hut, Wendy's and Subway fast food restaurants. Colors have a positive role on the feelings and mood of the customer. Consequently, junk food posters employ different colors to convey a message that will attract consumers to try the product.
Duaa Fareed Hameed (Fri,) studied this question.