The Impact of Company Reputation and Social Media on Gen Z's Job Application Intentions via LinkedIn

This study investigates the impact of company reputation and social media information on job applicant intention, focusing on a sample of 100 active students in Indonesia. Utilizing descriptive statistics, classical assumption tests, instrument testing, multiple linear regression analysis, and ANOVA, the research provides a comprehensive analysis of these variables. The findings indicate that both company reputation and social media information significantly and positively affect job applicant intention. Company reputation, with a coefficient of 0.467, suggests that a stronger reputation increases the likelihood of attracting job applicants. Social media information, with a coefficient of 0.706, indicates that effective use of social media substantially enhances this likelihood. The F-test confirms that the combined effect of these variables is statistically significant. The study aligns with existing literature, highlighting that effective employer branding and strategic social media presence are crucial for enhancing a company's reputation and attractiveness to job seekers. These results emphasize the importance of maintaining a positive reputation and leveraging social media to attract and retain top talent. This study contributes to the understanding of modern recruitment strategies and provides actionable insights for companies aiming to improve their appeal to potential job candidates.