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This article examines how organizational leaders can effectively engage and lead Generation Alpha, those born after 2010, as they enter the workforce. Gen Alpha are digital natives who have grown up with constant access to technology and care deeply about social and environmental issues. The article discusses Gen Alpha's traits based on existing research, including their fluency with digital tools and prioritization of corporate social responsibility. It then provides guidance for leaders in areas like workplace culture, recruitment, training, and daily job responsibilities. The recommendations focus on leveraging technology, clearly communicating an inspiring social purpose, and empowering Gen Alpha through collaborative and flexible work. By understanding Gen Alpha's skills and priorities, implementing tailored strategies, and demonstrating a commitment to positive social impact, the article argues organizations can attract top Gen Alpha talent now and develop a multi-generational workforce primed for long-term success in addressing future challenges.
Jonathan Westover (Sun,) studied this question.