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Customer relationship management is complicated by a lack of understanding of customer attributes and needs.Transformational and inventive techniques are needed to improve customer service.WhatsApp-based AI Chatbots can improve academic service efficiency and quality.The platform's usability and interaction with customer management systems are the main reasons.By adopting the AI Chatbot, clients and internal users will receive consistent and correct responses.Qualitative interviews and survey analysis are used to collect data for the study.Qualitative interviews are utilized for qualitative analysis, while survey analysis validates research survey data.The report reveals 83.8% customer satisfaction and 75.3% customer loyalty.The study found that the chatbot's ability to minimize service time greatly affected customer satisfaction.Due to their consistency and speed, chatbots in customer care have improved consumer satisfaction.Customers like chatbots' speed and efficiency, which allow them to get help immediately.The chatbot's ability to handle common questions and tasks frees up staff to handle more complex and urgent issues, improving service.
Sofiyah et al. (Wed,) studied this question.
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