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The integration of digital gamification into corporate environmental strategies represents a novel approach to fostering sustainability awareness among employees. This study delves into the design, development, and implementation of an educational game for the VINCI group in Greece, aiming to enhance the corporate environmental culture. The game incorporates various environmental challenges and sustainability practices, encouraging employees to engage in eco-friendly behaviors within a corporate context. Initial feedback indicates a positive reception among participants, suggesting increased awareness and a shift towards sustainable practices. The study underscores the potential of gamification as an effective tool in corporate environmental education, offering insights into its design, implementation challenges, and the impact on corporate sustainability culture. This case study contributes to the broader discourse on the role of digital games in environmental education and corporate sustainability initiatives.
Pasupathi Bindumenon (Wed,) studied this question.