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Innovation management is a topic that has been increasingly addressed in the scientific and management literature over the past 35 years. To innovate is to invent, whether they are ideas, processes, services or technologies, but it can also be the way to organize a company. How should the innovation process be managed to achieve the expected results? The objective of this study is to show how the innovation process can be managed and to understand how to be motivated to achieve success, using the best techniques to increase the quality and efficiency of this process. When the environment changes, organizations cannot adapt. The hypothesis is that if it is understood how to incorporate the innovation process in an organization, through tools and routines, although it has risks and uncertainties, this can have an influence on success.
Guimarães et al. (Fri,) studied this question.
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