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This work characterizes scientific and health information from posts addressing cosmetic products on Instagram for one-year. Portuguese profiles that cover cosmetic products were selected based on popularity and expertise. Posts concerning cosmetic products were recorded, and those containing scientific and health information were selected. A new method was used, which allows rating each post as "correct," "confuse," or "incorrect". Ten popular profiles and three expert profiles were selected. Forty-five posts containing scientific and health information about cosmetic products were analyzed. Popular profiles were approximately ten times more likely to convey confusing information about cosmetic products than expert profiles.
Ferreira et al. (Tue,) studied this question.
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