Development plan for Jejumok government office’s literary tourism contents using『 Baebijangjeon』

Jeju Island is an international tourist destination in name and reality, but compared to nature tourism content, the number of humanities tourism content utilizing history and relics is insignificant. The Jeju Literature Museum is meaningful as a tourist content that shows Jeju’s identity by using Jeju literature containing myths and legends, history and reality, life and culture. However,『 Baebijangjeon』, the only classical novel set in Jeju, Jejumok government office, and Jeju, is excluded. In this regard, there is a need to induce pride and interest in『 Baebijangjeon』, which is set in Jeju, and develop original tourism content for Jeju Mokgwana. This study aims to develop tourism content using the classic novel 『Baebijangjeon』, mainly set at Jeju Mokgwana. To this end, we spread awareness of Jeju’s representative novel, Baebijangjeon, and cultivate the history and importance of Jeju Mokgwana as a tourist destination. Currently, most major government offices lack accessibility as tourist destinations, have problems with proximity, and lack original content. In comparison, the Jejumok government office has high accessibility and proximity. And it is advantageous to utilize the historical and cultural significance of the place as the background of the novel『 Baebijangjeon』.『 Baebijangjeon』 is content that satirizes government officials with the people of Jeju as the subject, and by taking advantage of the fact that it has pansori-like characteristics, we can devise a plan to link the Jejumok government office with『 Baebijangjeon』 with tourism. First, it will create a separate exhibition space for works in the Gyobangji area inside the Jeju Mokgwana. In the exhibition room, it is proposed to display the book 『Baebijangjeon』, the main contents of Baebijangjeon, and Jeju-related contents of『 Baebijangjeon』. Second, it is proposed to be a permanent performance of Madanggeuk, a dramatization of『 Baebijangjeon』. Third, it is proposed to reproduce the Jeju Moksa procession. Our proposal highlights the difference between government agencies in other regions through a unique form of tourism content that combines government agencies and literary works. In addition, by utilizing historical relics, it responds to recent changes in tourism behavior of exploring and experiencing cultural relics. Producing and holding local events or festivals, such as Madanggeuk, can revitalize performing arts in the Jeju region and promote the revitalization of related cultural industries and the local economy. Also, it means supporting the economic activities of the local workforce by increasing the number of associated curators and resident personnel at government office exhibition halls.