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The article studies the conceptual foundations for solving a significant-actual problem – managing a trade-export organization in the context of international business development in an unstable exogenous environment. The purpose of the study is to provide a detailed analysis of the key theoretical-conceptual issues of management and to justify a set of strategic decisions that contribute to the growth of Russian trade-export organizations’ competitiveness in the international market. The system-analytical and comparative theoretical methods, as well as actual works of scientists-economists, revealing some problematic components of managing in trade-export organizations, formed the methodological basis of the research. Both positive and negative experience of strategic planning in trade-export organizations in the context of modern challenges and trends in international business is demonstrated, the stages of strategic planning, the implementation of which ensures the achievement of long-term goals of the organization, are proposed and substantiated. It is shown that in the conditions of increasing competitiveness of the international environment the focus of the concept of increasing the potential of trade-export organization managing is a holistic approach to strategic management, which implies clearly designed and functioning in interaction systems of strategic planning, marketing, logistics and finance, promoting the development of international business.
Иосифовна et al. (Sat,) studied this question.