Environmental Consciousness in the Digital Era of Online Shopping: A Systematic and Bibliometric Review

This research paper explores the intricate relationship between environmental consciousness and online shopping, conducting a comprehensive analysis of the literature landscape.Through a systematic literature review and bibliometric method, the research addresses critical questions, such as the evolution of literature over the past thirteen years, influential authors, key journals, contributing countries, bibliometric coupling, and thematic areas.The study reveals that online shopping, while generally having a lower carbon footprint than traditional shopping, is influenced by various factors, including consumer behavior, transportation, and packaging.Insights from behavioral science are proposed to bridge the gap between positive consumer attitudes towards eco-friendly products and their reluctance to pay more for them.The discussion extends to the broader context of environmental consciousness in business, emphasizing the paradoxical consumer behavior towards sustainable offerings.The study also explores the equivocal role of environmental concern in the decision-making processes surrounding environmental purchasing in online shopping.The methodology employs robust techniques, including VOSviewer software for bibliometric analysis, ensuring a rigorous examination of the literature.The findings contribute to the understanding of the complex interplay between environmental awareness and online consumer behavior, offering valuable insights for scholars, practitioners, and policymakers.However, the study acknowledges limitations, such as potential biases in the selected dataset and the focus on quantitative measures, encouraging future research to adopt a more inclusive, qualitative approach.The research outlines future directions, including the need for deeper qualitative analysis, extending temporal scope, exploring interdisciplinary aspects, conducting case studies, and examining geographical and cultural influences on sustainable purchasing attitudes in online shopping.