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Netflix does user behaviour analysis with the use of data analytics in order to direct content strategy and increase customer engagement. An in-depth analysis has shown that Netflix employs sophisticated algorithms to assess viewing trends and preferences in order to create information that may be used. Netflix can provide personalized suggestions, recognize popular content categories, and constantly improve its platform as a result of the data-driven insights it obtains. In the end, the use of data analytics by netflix helps the corporation to acquire and develop highly relevant content, improve the user experience, and increase customer retention rates. This study makes a contribution to the existing body of literature on data analytics and media platforms. In addition to this, it has a number of important practical consequences for businesses who want to compete in the era of digital streaming.
Li et al. (Thu,) studied this question.
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