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Objective: This study aims to explore the relationship between the development of Surabaya's distinctive historical batik motifs and people's purchasing power as a basis for sustainable innovation transformation. Theoretical Framework: The research explores the relationship between the development of Historical City Batik Motifs, People's Purchasing Power, and Sustainability Innovation, utilizing concepts such as stakeholder analysis, business model canvas, and life cycle assessment to assess the impact of these variables on sustainable innovation. Method: The research sample was conducted on batik craftsmen, batik designers, and the general public as many as 90 respondents. This study used mixed methods. Qualitative research is used to determine the phenomena that occur in the community in the form of the development of historical city batik motifs. While quantitative studies to test innovations can continue based on which variables. Results and Discussion: The results showed that the development of batik motifs in this study illustrates themes such as the theme of Red Bridge, Jalesveva Jayamahe, Heroes Monument and Pointed Bamboo, Monkasel, Remo Dance, Distance and Butterfly, and Jalan Tunjungan. The historical city batik motifs development variable has a very small or insignificant effect on sustainability innovation, while people's purchasing power has a large effect on the Sustainability Innovation variable. Research Implications: This research makes a positive contribution in promoting the richness of local culture and creating added value for the batik industry in Surabaya. The implications of this research can be an inspiration for local batik craftsmen to develop new motifs that depict the identity of a particular city, as well as show indicators that need to be improved to create sustainable innovation. Originality/Value: This study contributes to producing new designs inspired by the history and uniqueness of the city and provides an impact on what indicators must be improved to maintain Sustainability Innovation.
Indarti Indarti (Thu,) studied this question.