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The coffee shop industry in Indonesia is seeing substantial expansion.Customer retention is a crucial factor in guaranteeing the longevity of a commercial endeavor.Indonesia is experiencing a significant expansion of coffee shops, particularly in the city of Medan.Coffee enthusiasts are in want of a coffee shop that provides a high-end experience and ambiance.The primary aim of this study is to investigate the role of brand trust in moderating the relationship between perceived luxuriousness and perceived quality, and their impact on revisit intentions at coffee shops in Medan City.Utilizing structural equation modeling, the results indicate that brand trust does not act as a mediator for the impact of perceived luxuriousness.However, it does have a mediating influence on revisit intention.The findings of this study offer valuable insights for coffee shop organizations regarding the potential benefits of enhancing luxury aspects and service quality in order to enhance client retention.
Suranta et al. (Wed,) studied this question.