Implementation of Use Deep Artificial Intelligence (AI). Guidance and Counseling Student Learning Process

In an era where technology continues to develop rapidly, the role of artificial intelligence (AI) has become increasingly significant in various aspects of human life. One of the areas where AI has a great impact is in guidance and counseling, especially in improving learning motivation. Currently, many students have lost their motivation to learn, as can be seen from their indifferent attitude towards learning and absence from completing assignments. This research aims to explore the role of AI in guidance and counseling to increase learning motivation. The literature study method is used to analyze the impact of AI in improving student engagement and learning outcomes.