Impact of Social Media on Socio-Political Socialization of Youth in Pakistan

This study explores the intricate impact of social media on the social and political development of youth in Pakistan, providing a thorough examination of its diverse influence. This research meticulously examines the positive and negative effects of social media on youth, elucidating how these platforms act as both catalysts for empowerment and potential sources of harm. It investigates the role of social media in shaping the attitudes and behaviors of young individuals, particularly in the context of socio-political engagement. By exploring the extent to which social media fosters youth awareness, participation, and activism in political spheres, the study sheds light on the transformative potential of these digital platforms. Moreover, the research underscores the significance of social media in youth education and professional development, emphasizing its role as a facilitator of learning, skill acquisition, and networking opportunities. It explores how social media serves as a channel for disseminating knowledge and advancing careers, empowering youth to navigate the complexities of the modern world.This study utilizes a qualitative method, conducting desk review to collect data from secondary sources, to investigate how social media influences the socio-political lives of Pakistani youth. It employs an exploratory approach to delve into the subject matter.The conclusion of this research states that social media serves as a modern tool for communication and plays a significant role in social and political socialization, particularly among youth. While it offers numerous positive benefits such as guiding youth towards socio-political awareness and providing job opportunities, it also presents challenges like online bullying and privacy breaches. Policy makers need to address these negative aspects to ensure that youth derive maximum positive benefits from social media.