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This study explores the challenges and opportunities associated with career guidance in Chinese universities, focusing on the effectiveness of current practices and the potential for enhanced integration of technological tools and industry partnerships. Through a mixed-methods approach, the research identifies key issues such as inadequate technological integration, insufficient faculty training, and a disconnect between student career expectations and real-world opportunities. The study also highlights the promising roles of advanced technologies like AI and virtual reality in personalizing and expanding the reach of career services, as well as the critical importance of aligning educational programs with evolving market demands through robust industry collaborations. Recommendations for university administrators, policymakers, and educators are provided, emphasizing the need for investment in digital infrastructure, the development of policies that incentivize the regular renewal of career guidance practices, and the integration of career planning into academic curricula. Future research directions include conducting longitudinal studies to evaluate the long-term effects of these interventions and comparative analyses across different types of institutions to better understand contextual impacts on the effectiveness of career guidance programs. This study contributes to the broader discourse on improving higher education outcomes in China, ensuring that graduates are well-prepared to meet the demands of the modern workforce.
Yuan et al. (Thu,) studied this question.