Research on the Optimization Strategy of Last-Mile Distribution under the E-Commerce Logistics Model

With the rapid development of e-commerce, last-mile delivery, as a key link in e-commerce logistics, is essential to provide efficient and punctual delivery services. This study aims to explore the optimization strategy of last-mile delivery under the e-commerce logistics model to improve delivery efficiency, reduce costs, and provide a better user experience. This study adopts the method of literature review and case analysis, combined with the actual e-commerce logistics operation, to conduct an in-depth study on the problem of last-mile delivery.