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This study aims to explore potential mechanisms of ambidextrous leadership (AL) in product innovativeness from the perspective of organizational agility (OA) and entrepreneurial orientation (EO) in firms operating in the artificial intelligence (AI) industry. A quantitative research method was used with 405 questionnaires, and the respondents were randomly selected from reputable databases. Structural equation modeling was employed to evaluate the model fit and conduct hypothesis testing. The findings suggest that ambidextrous leadership demonstrates a significant positive influence on product innovativeness and OA; also, through the mediating role of OA, it is possible to analyze both the direct and indirect relationships among the factors. Additionally, the moderating effect of EO on the intercorrelations among these factors was explored. This study enhances existing knowledge on leadership dynamics in the context of new product development, highlights the importance of adaptability in leadership, and sheds light on the interplay between OA, EO, and new product innovation. This study highlights the role of product innovativeness in sustainable AI product development. Enhanced product innovativeness not only sustains AI product development but also promotes environmental sustainability. This is achieved through the minimization of energy use, reduction in material requirements, and prevention of pollution. Firms are using these insights to develop sustainable and eco-friendly products, as well as create new market opportunities while reducing environmental impact. This research underscores the interconnectedness of factors in this study and sustainability, providing a new perspective on sustainable AI product development.
Zhang et al. (Fri,) studied this question.