Mitigating Exploitation Bias in Learning to Rank with an Uncertainty-aware Empirical Bayes Approach

Ranking is at the core of many artificial intelligence (AI) applications, including search engines, recommender systems, etc. Modern ranking systems are often constructed with learning-to-rank (LTR) models built from user behavior signals. While previous studies have demonstrated the effectiveness of using user behavior signals (e.g., clicks) as both features and labels of LTR algorithms, we argue that existing LTR algorithms that indiscriminately treat behavior and non-behavior signals in input features could lead to suboptimal performance in practice. Because user behavior signals often have strong correlations with the ranking objective and can only be collected on items that have already been shown to users, directly using behavior signals in LTR could create an exploitation bias that hurts the system performance in the long run.