Currently, China is facing complex challenges of multiple transformations, including but not limited to social structural changes, international globalization, and deepening reforms of the education system. These factors not only provide unprecedented opportunities for the construction of campus culture in universities, but also bring considerable pressure and problems to various aspects of campus culture, such as material culture, spiritual culture, and institutional culture. For example, some universities have confusion and ambiguity in their values and ethical choices, which limits the further optimization and development of campus culture. Therefore, how to strengthen the cultural attributes of university campuses in the new era has become a problem that must be seriously addressed. Using scientific methods to guide and provide direction for cultural construction activities to enter the campus has become an urgent issue for China's education and cultural development. How to improve its effectiveness and influence has also become a pressing issue. Based on this topic, this article adopts moral education theory, cultural education theory, and contemporary Chinese cultural education theory as the theoretical foundation, combined with the case study of Guangdong University of Petrochemical Technology, analyzes the current cultural phenomena and construction progress on university campuses through questionnaire survey method, analyzes and grasps their existing problems, and interprets the causes of their problems from multiple perspectives, aiming to provide more comprehensive and systematic solutions for the construction of university campus culture.
Wu et al. (Wed,) studied this question.