Streaming Preferences: Exploring Consumer Perspectives and Experiences on OTT Platforms

The entertainment sector has changed with the rise of Over-The-Top (OTT) platforms, which provide users unparalleled access to a wide variety of material anywhere, at any time.This research explores the complexities of consumers' perceptions of over-the-top (OTT) platforms, emphasizing their experiences and preferences.This study further aims to identify the variables impacting consumers' decisions to use over-the-top (OTT) platforms for their entertainment demands through a detailed investigation in the form of a survey method.The survey explores into the factors of the user experience including general happiness, recommendation algorithms, and ease of navigation.Additionally, this study looks at the wider effects that consumer behaviour has on the film business.It examines how the emergence of over-the-top (OTT) platforms has affected content development tactics, changed viewing habits, and upended conventional distribution structures.This study intends to offer important insights for industry people and researchers through surveys, and data analysis.Stakeholders may better adapt to changing consumer expectations and prosper in the dynamic digital entertainment ecosystem by developing strategies based on a knowledge of public views of OTT platforms and their effects on the film industry.