Exploring the influence of human values on perceptions of immigration: an experimental approach

Abstract Researchers have explored human values can effectively induce changes in attitudes and behaviors toward immigrants. This study compared the impact of different human values (self-transcendence and self-enhancement) on individuals' perceptions toward immigrants. A total of 250 participants were included in the study. Each participant was randomly assigned to one of the following conditions: control condition, priming condition on universalism, benevolence, power, or achievement. All participants completed a Scrambled Sentences Task to prime the value saliency, a Short Schwartz’s Value Survey for the manipulation check, and a questionnaire assessing their perceptions of threat toward immigrants. One-way ANOVAs were conducted between each value priming condition (achievement, benevolence, power, and universalism) and the control condition, along with planned contrasts. The results did not reveal any statistically significant differences between the conditions across the composite scale and subscales (realistic and symbolic threat). Post Hoc tests indicated that individuals who identified as White were more likely to perceive immigrants as threats compared to Blacks and Hispanics, suggesting racial and ethnic background differences in perception. Across all groups, negative correlations were found between threat perceptions and self-transcendent values, while positive correlations were found between threat perceptions and self-enhancement values. Although experimental evidence using Scrambled Sentences Tak for priming human values was not found, the study supports the correlational associations between human values and attitude toward immigrants.