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In the current trend of continuous economic development, the cultural industry holds an indispensable position in the development of the times. Creative culture in universities has gradually become a new "focus" for young people in recent years, and every new school year or graduation season sees many university cultural and creative products "becoming popular." An outstanding university cultural and creative product that can successfully "become popular" often has a close relationship with its unique and fresh design and its own cultural attributes, as evidenced by many excellent university cultural and creative products. Right now, consumers no longer have a single requirement for the intrinsic function or external packaging of cultural and creative products, and they emphasize additional functions such as emotional value, spiritual comfort, and so on. With the rapid development and widespread social attention of the cultural and creative industry at present, how university cultural and creative products stand out is one of the critical issues of today.
Xuanyou Zhang (Wed,) studied this question.