The Influence of Attributes of Restaurant Kiosks on Perceived Value, Satisfaction, and Intention of Continuous Use

The purpose of this study is to analyze the influence relationship between restaurant kiosk Attributes and perceived value, satisfaction, and continuous use intention. To achieve the research objectives, an online survey was conducted on customers who had experience using kiosks at restaurants in China, and 300 copies of the survey were used for empirical analysis. The results of empirical analysis are as follows. First, it was found that the kiosk Attributes had a significant positive effect on perceived value. Second, it was found that perceived value had a significant positive effect on satisfaction and continuous use intention. Based on the empirical analysis results, useful implications for restaurant managers to consider introducing kiosks or to improve customers' experience using them were presented. In addition, the limitations of this study and future research directions were presented.