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This article explores the dynamic film and television industry’s operational system and diverse business models. The industry has adapted its strategies in response to globalization, technological advancements, and changing consumer behaviors. The operational system encompasses stages from development to exhibition, ensuring creative ideas translate into compelling content. Business models include the product-oriented, market-oriented, and Business Model 2.0. The digital revolution has ushered in the Long Tail, DIY, and 360-degree models, reshaping distribution and engagement. Applying field theory, the article examines the industry as a structured field where actors vie for different capitals. This multidimensional analysis deepens our understanding of how these models drive the industry’s evolution. The article discusses how the relationship between creating content and making money has become more complex due to the growth of streaming platforms and online distribution. This has led to a need for new ways to make money from content, such as subscription services, ads, and pay-per-view. The industry is focused on finding ways to make consistent profits.
Zeng et al. (2024) studied this question.