ABSTRACT This study investigates the emotional responses elicited by different color‐material combinations in fashion fabrics, focusing on how variations in fabric properties influence visual perception. A set of 60 fabric samples, representing 20 distinct colors in 100% linen, cotton, and silk, was selected to examine the emotional impact across four dimensions: warm–cool, calm–activity, masculine–feminine, and dislike–like. Using a controlled visual perception test with 25 participants, the emotional responses were measured through a 7‐point Likert scale. The analysis highlights that material properties significantly modify the emotional impact of colors, with neutral and achromatic hues exhibiting diverse responses depending on the fabric type. Correlation and regression analyses demonstrate that color parameters (L*, a*, b*, C* and h), such as chroma (C*) and hue angle (h), are pivotal in shaping emotional perceptions. Results reveal that each fabric type uniquely influences these perceptions: silk is associated with enhancing coolness and femininity, while linen correlates with increased warmth and masculinity. These material‐specific variations suggest that textile designers must consider both colorimetric attributes and fabric properties to effectively target emotional and aesthetic preferences. The study not only deepens the understanding of the complex interplay between color properties and material types but also provides actionable insights for designing textiles that align with consumer emotional responses, thereby enhancing product appeal and marketability.
Han et al. (Tue,) studied this question.
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