What type of study is this?

This is a Quantitative Study study.

October 9, 2025

The Influence of Green Products and Green Advertising on Purchasing Decisions (Study on Honda Beat Motorcycle Buyers with ESP Features in Medan Area District)

Key Points

Green product features positively impact purchasing decisions among Honda Beat buyers.
The study surveyed 80 motorcycle buyers in the Medan area to gather data.
Both green product and green advertising significantly and positively affect purchasing choices.
Findings suggest that integrating eco-friendly features can enhance buyer interest and sales.

Abstract

Motorcycles are a means of transportation that has been known to consumers for a long time from year to year until now it has experienced rapid development. The purpose of this study is to analyze The Influence of Green Product and Green Advertising on Purchasing Decisions of Honda Beat Motorcycle Buyers with ESP Features in Medan Area District. This type of research uses quantitative research, data collection techniques using questionnaires and samples in this study amounted to 80 samples. The results of the study concluded that partially Green Product has a positive and significant influence on purchasing decisions and Green Advertising has a positive and significant influence on purchasing decisions. Simultaneously Green Product and Green Advertising have a positive and significant influence on purchasing decisions

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