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The presented study deals with the issue of the discourse of pictorial portrayals in present-day audiovisual culture. The authors aim to find the basic parameters of the current discourse and discursive practices within audiovisual creation, especially film and television. They define basic concepts and categories and submit them to analysis. From this aspect, they examine aesthetic categories, especially aesthetic values and functions in relation to the interpretation of image representations. They formulate the premise that the expressions of visual presentations are reflections of the digital technical-technological platform of audiovisual making, the ethos of postmodernity and postmodernism, and the ideal of consumption of experiences as one of the most important values of present-day Western civilization. In a logical sequence, they deal with the matter of the ethos and value-related frameworks of postmodernism as relevant factors that condition the discursive practices of audiovisual creators. On the other hand, they name the mindsets of individuals, recipients of audiovisual statements, testifying to their specific desires for emotional encounters. They reach the conclusion that the discourse of the expression of visual representations in contemporary audiovisual culture has clearly defined parameters of creative approaches and reception expectations.
Pravdová et al. (Mon,) studied this question.