Seeds of Change: Assessing Wheat Knowledge and Socio-profile in Rural Areas of Kharar, Tehsil of Punjab, India

This study investigates the socio-profile status, agricultural practices, and knowledge acquisition among farmers in rural villages of the Punjab region, India. Employing a cross-sectional survey design, data was collected from farmers residing in five villages through structured questionnaires and face-to-face interviews. The demographic analysis revealed a balanced gender distribution, with a significant proportion falling within the 40-60 years age bracket, highlighting the maturity of the farming population. Educational attainment varied, emphasizing the need for targeted interventions to enhance access to higher education and vocational training programs. Findings indicated a high prevalence of smartphone usage among farmers, presenting opportunities for leveraging digital technology in agricultural extension services. Family compositions leaned towards nuclear families, while landholding patterns showcased the varied socio-profile landscape within the farming community. Peer networks and institutional support emerged as significant sources of agricultural information, underscoring the importance of collaborative approaches in knowledge dissemination. A notable increase in knowledge was observed among farmers after video presentations on wheat varieties, highlighting the efficacy of multimedia approaches in agricultural education. The study aimed to assess the impact of a video presentation on wheat cultivation on farmers' knowledge. Data from 60 farmers showed significant improvements in various aspects of wheat cultivation knowledge, including identifying suitable wheat varieties, understanding sowing and harvesting timing, and recognizing common wheat diseases. The mean percentage increase in knowledge was 103%, indicating the effectiveness of the educational program. These findings underscore the importance of targeted educational initiatives in promoting sustainable agriculture and improving farmers' livelihoods. Continued support and education efforts are essential for sustaining and enhancing these positive outcomes. However, the preference for sowing previous year's seeds over newly released varieties indicates the persistence of traditional practices and the need for targeted interventions to promote varietal adoption. Overall, this study provides valuable insights for policymakers and development practitioners to design context-specific interventions aimed at enhancing agricultural productivity, promoting sustainable livelihoods, and ensuring food security for rural populations in the Punjab region and beyond.