Two Studies Examining the Interconnected Effects of Work-Life Balance Benefits, Employee Recommendations, and Job Qualities on Employee Attraction and Job Acquisition Intent.

Our proposal is based on Spence's (1978) signaling theory, which states that companies intentionally boost their attractiveness as employers by communicating about work-life balance benefits, positive employee recommendations, and highly desirable job attributes. In order to test these theories, we do two experiments. Findings from our initial study corroborate the combined and direct effects of these factors on an applicant's attractiveness as an employer. In a two-part, two-level collaborative design, we were able to do this by using carefully crafted scenarios to manage and impact the positive effects of work-life balance, employee ideas, and job attributes. A total of 320 MBA students from India were polled for this data. Examining information gathered from 360 Indian graduates of MBA programs using a 3x2x2 cross-subject design, Study 2 assessed the impact of three unique alternative work arrangements.