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Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international public relations. Employing critical discourse analysis, this research scrutinizes digital narratives featuring Arab women from the United Nations Women’s Organization and the High Commissioner for Refugees. This qualitative exploration uncovers the underlying meanings and semantics in these accounts. The results reveal the importance of storytelling as a means of documenting women's stories, giving space for expression to Arab women, and reshaping intergenerational cultural identity. Findings indicate a predominance of positive portrayals, as opposed to negative depictions. The most prominent positive representation were women as peacemakers, as well as integrating and empowering refugee women. The most prominent negative representation involved the suffering of those seeking asylum, discrimination of human rights, and rejection of refugees. The study revealed that the national image varied throughout the discourse of the sample, with the most prevalent images being accepting others, supportive of refugee women, safety, state of the future.
Ghada Seif Thabit (Sun,) studied this question.