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As an old national brand, Bright Dairy Co., Ltd. (hereinafter referred to as Bright Dairy) is ranked among the top three in the industry after years of development and in 2023, the global food value is located 70th, which entering the top 100 list successfully. With the increase in the total revenue of the Chinese dairy industry, the competitive pressure on the development process of Bright Dairy is getting greater and it is easy to be hit by potential risks. This paper uses literature analysis, case analysis, data analysis, and this paper mainly studies the company's potential risks and the current situation of the company through financial statements. There are also show readers how the company continues to develop well when facing the risks and exerting its own advantages. The study of this paper concludes that in general, the development of the Bright Diary industry is relatively stable. Although it is affected by some major environmental effects of the epidemic, the potential risks are weak, so the company has a wonderful development prospect.
Yuxuan Tong (Mon,) studied this question.