The cultural and philosophical foundations of the correlation of the phenomena of «artistry» and «creativity»

The object of this research is artistry and creativity as sociocultural phenomena. The subject of this research is the cultural and philosophical foundations of the correlation of the desired phenomena. The developed foundations represent the criterion foundation for differentiating artistry and creativity from the point of view of ontological, epistemological, axiological, sociocultural, anthropological, praxiological, ethical and aesthetic approaches. The phenomenon of «artistry» is justified as the creation of a previously non-existent or original, meaningful and qualitative transformation of existing being, which manifests itself in the establishment of a work of art that is valuable to the subject itself, society and culture due to its actual exclusivity. In turn, creativity is defined as a combinatorial and plagiarized comparison or formal and quantitative redistribution of heterogeneous fragments of being, which manifests itself in the emergence of an artistic work that has a certain price for a mass consumer audience due to its superficial «elitism». The methodological foundation of this research is a systematic approach, comparative-historical and analytical-interpretative methods, as well as hermeneutic and phenomenological approaches. The scientific novelty of the conducted research lies in a holistic, systematic and poly-aspect substantiation of the essence of the phenomena of artistry and creativity and the disclosure of the features of their sources, process, subject and orientation. On the basis of the developed cultural and philosophical foundations, multidimensional definitions of artistry and creativity are formulated, including the designated critical features. The research also outlines the contours of a special philosophical discipline – the philosophy of creativity and its separate subsections. The main conclusion of the research is the position on the inadmissibility of replacing artistry with creativity in order to avoid the dangers of depersonalization of the creative subject, dehumanization of social relations and degradation of cultural traditions.