Factors Influencing University Student Satisfaction with Online Learning in Vietnam

Student satisfaction with online learning is critical for universities in developing countries. However, little is known on the impact of contextual and personal factors on the engagement and satisfaction of university students in developing countries with online learning. This study conducted a survey research to explore the factors determining on university student satisfaction with online leanring in Vietnam. It examines a sample of 427 undergraduate students at a leading multidisciplinary university who have experienced online learning for their university courses since early 2020. The structural equation modelling analyses using Smart PLS indicated that online learning service quality and student self-efficacy had significant relationships with student engagement which led to student satisfaction. In the online education context of Vietnam, although online learning service quality and student self-efficacy had effects on both behavioural, cognitive and emotional engagement, only behavioural and cognitive engagement had significant relationships with student satisfaction. The findings provides implications for educators in Vietnam to enhance the effectiveness of online learning.