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The growing mistrust towards the West in Russia since the early 2000s, as well as general disillusionment with the results of political transition and economic reforms, along with the aggressive anti-human rights propaganda of the Russian regime for a long time, has led to a perception of human rights as a "Western theory" that does not fit the Russian people. This context made it easy in the 2010s to weaponize human rights in the Kremlin’s foreign policy rhetoric and subsequent direct aggression; the rhetoric of "protecting human rights" became the justification for both the annexation of Crimea and the initiation of full-scale aggression against Ukraine.
Dmitry Dubrovskiy (Wed,) studied this question.