Executives in non-profit organizations serve as the bridge between mission and management, embodying both operational leadership and ethical stewardship. This article examines the multifaceted nature of executive roles across five dimensions: culture-building, mission translation, boundary-spanning, advocacy, and accountability. It highlights the dual challenge of leading under resource constraints while maintaining organizational legitimacy and stakeholder trust. The analysis explores how executives act as interpreters of mission, mediators between boards and external actors, and public advocates for social change. At the same time, it addresses governance risks such as founder’s syndrome and executive duality, emphasizing the need for balance between entrepreneurial initiative and accountability. By integrating theoretical insights from leadership, governance, and organizational studies, the article positions the executive as a custodian of values and legitimacy in a sector where trust, rather than profit, defines success.
Anna Neya Kazanskaia (Wed,) studied this question.