This study aimed to identify the key drivers influencing the development of professional sports in Iraq by 2027. The study employed an exploratory qualitative design using purposive and snowball sampling to select 25 stakeholders, including senior managers of sports clubs, officials from the Ministry of Youth and Sports, experts in sports management, and futurists. Data were collected through semi-structured in-depth interviews, document analysis, and focus group discussions in foresight workshops. Thematic analysis was used to identify key themes, supported by triangulation to ensure validity and reliability. Key drivers identified included economic factors such as privatization, tax exemptions, and television broadcasting rights; social and cultural elements like gender equity and comprehensive support for young athletes; technological advancements, particularly the use of artificial intelligence in sports analytics; and governance improvements, including transparency, performance evaluation, and stakeholder engagement. The findings emphasized the importance of integrating sports with other sectors, such as health and tourism, to ensure sustainable growth. Participants also highlighted the need for targeted educational programs and the role of media in promoting professional sports. The development of professional sports in Iraq requires a multidimensional approach that combines economic incentives, technological integration, and governance reforms. Addressing challenges such as resource mismanagement, limited infrastructure, and gender inequity while capitalizing on identified drivers can foster a vibrant and competitive sports ecosystem. The study provides actionable insights for policymakers and stakeholders to implement targeted strategies for sustainable sports development.
Jabri et al. (Wed,) studied this question.