This study examines the complex factors influencing parental choice between public and private secondary schools in District Bahawalpur, Pakistan. Using a descriptive survey design with a validated instrument, data were collected from 196 parents selected through random sampling. The research employed sophisticated statistical analyses including Exploratory Factor Analysis (EFA), Independent Samples t-test, One-Way ANOVA, and Multiple Linear Regression to identify key predictors and patterns in school selection. EFA revealed four reliable dimensions guiding parental decisions: Academic Quality & Reputation, Socio-Economic Factors, Physical & Extracurricular Facilities, and Parental Involvement & Safety. Regression analysis demonstrated that Academic Quality & Reputation (β = .481, p<.001) was the strongest predictor of private school preference, while Socio-Economic Factors (β = -.298, p<.001) served as a significant negative influence, emphasizing financial constraints as a major consideration. Parental education level and physical infrastructure quality also emerged as important positive predictors. Demographic comparisons showed significant variations in perceptions, with female parents demonstrating stronger agreement across all factors compared to male respondents. Additionally, higher parental age and educational attainment correlated with increased emphasis on academic standards and facility quality. The findings underscore the tension between academic aspirations and economic realities in educational decision-making. The study recommends targeted interventions including quality enhancement in public schools and financial assistance programs in private institutions to promote educational equity and accessibility in the region. References Alsauidi, F. (2016). Reasons influencing selection decision making of parental choice of school. Journal of Research in Education and Science (IJRES), 2(1), 201-211. Asif, M., Pasha, M. A., & Shahid, A. (2025). Energy scarcity and economic stagnation in Pakistan. Bahria University Journal Of Management & Technology, 8(1), 141-157. https://doi.org/10.62533/bjmt.v8i1.129 Chianese, G. (2018). Promoting students’ active citizenship: The project SPACE. Current Neuropharmacology, 16(7), 1059–1085. https://doi.org/10.2174/1570159X15666171017102547 Dahari, Z., & Ya, M. S. (2011). Factors that influence parents’ choice of schools education in Malaysia: An exploratory study. International Journal of Business and Social Science, 2(15). Eboh, A., Abba, J. Y., & Fatoye, H. A. 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Parent perceptions of minimally invasive dental treatment of Australian Aboriginal pre-school children in rural and remote communities. Rural and Remote Health, 21(4), 1-9. https://search.informit.org/doi/10.3316/informit.299500712440625 Posey-Maddox, L., De Royston, M. M., Holman, A. R., Rall, R. M., & Johnson, R. A. (2021). No choice is the “right” choice: Black parents’ educational decision-making in their search for a “good” school. Harvard Educational Review, 91(1), 38-61. Rose, K., & Elicker, J. (2008). Parental decision making about child care. Journal of Family Issues, 29(8), 1118-1139. https://doi.org/10.1177/0192513X08316133 Shahid, N., Asif, M., & Pasha, D. A. (2022). Effect of Internet Addiction on School Going Children. Inverge Journal of Social Sciences, 1(1), 13–55. https://doi.org/10.63544/ijss.v1i1.3
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