Introduction. The problems of international relations of the USSR and the Third Reich on the eve of World War II are an important subject field of historical science. However, some features of these relations associated with the fundamental ideological differences between National Socialism and Communism, the formation of the image of the enemy in the periodical press and, at the same time, the forced economic cooperation of both states, are not always reflected in the works of researchers of this historical period. The ideological basis formed in the researched period influenced the content of the image of the enemy formed in Soviet and German society. Materials and methods. The study is based on the analysis of German and Soviet newspapers, as well as foreign policy documents, which reflect the interaction of the Soviet Union and Germany at the level of diplomatic workers. In the course of the work, the method of diachronic analysis was used, taking into account the principles of context and interdisciplinarity. Analysis. The analysis showed that in the period under consideration, depending on the political situation in the world, there was a change in the narratives transmitted through the periodical press and public statements aimed at broad sections of the population and based on national socialist and communist ideologemes. Results. Specific examples from the media are used to reveal the substantive part of the enemy image introduced into the public consciousness of the population of the USSR and Germany, as well as the features of bringing this image to the recipient and its conservation in the context of the changing political situation in the world. It is specified that the image of the USSR as Germany's enemy had significant differences from a similar image of Germany in the USSR.
Tufanov et al. (Wed,) studied this question.
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