The radio as a vehicle for active ageing: The older adults as prosumers in Spain – The case study of RadiUS (University of Seville)

This study analyses the older adults’ participation in the production of programmes broadcast on RadiUS, the radio station of the University of Seville, and its contribution to their active ageing. To identify the interests that people over 65 pursue as prosumers through multiplatform radio and podcasting and to define the challenges and benefits of this practice for them, a mixed methodology was employed: a content analysis of the programmes making up the sample, a questionnaire delivered to each one of the 40 people who participate in these programmes and a focus group conducted among participants. Findings confirm that older adults’ participation in the production of multiplatform radio programmes and podcast episodes makes a key contribution to their active ageing; they organize themselves by sharing roles and tasks without hierarchies and tend to adopt a proactive attitude to improve their technical radio skills as well as the content quality of their programmes.