What question did this study set out to answer?

This work investigates how grassroots activists adapt global communication patterns into local contexts for effective menstrual health advocacy.

February 2, 2026

Culturally responsive information design in grassroots menstrual health advocacy

Key Points

This work investigates how grassroots activists adapt global communication patterns into local contexts for effective menstrual health advocacy.
Analyzed multimodal artifacts from South Asia, East Africa, and Latin America.
Conducted interviews with grassroots menstrual health advocates.
Examined typography, color, layout, iconography, and strategies as rhetorical resources.
Identified the Culturally Responsive Information Design framework as key to effective advocacy.
Highlighted the importance of emotional safety and authority in communication designs.
Demonstrated that responsive design leads to more effective menstrual health practices in diverse settings.

Abstract

Abstract This article examines how grassroots menstrual health advocates re-author global communication templates into culturally resonant designs. Drawing on multimodal artifacts and interviews from South Asia, East Africa, and Latin America, I examine typography, color, layout, iconography, and infrastructural strategies as rhetorical resources that redistribute authority, create emotional safety, and sustain circulation under fragile conditions. From this analysis, I propose the Culturally Responsive Information Design (CRID) framework: community epistemic authority, responsive design adaptation, infrastructural responsiveness, and decolonized translation processes. CRID advances the cultural turn in information design and offers guidance for UX, technical communication, and public health scholars and practitioners.

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Cite This Study

Priyanka Ganguly (Thu,) studied this question.

synapsesocial.com/papers/6980fbbec1c9540dea80d89f https://doi.org/https://doi.org/10.1075/idj.25015.gan

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