Correction: Song, H.G.; Jo, H. Understanding the Continuance Intention of Omnichannel: Combining TAM and TPB. Sustainability 2023, 15, 3039

Key Points

• Clarify the intent and findings related to consumer behavior in omnichannel environments using theoretical frameworks.
• Reviewed existing literature on omnichannel strategies
• Analyzed factors influencing continuance intention
• Combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) frameworks
• Highlighted the role of perceived ease of use and behavioral intentions
• Indicated potential adjustments in theoretical interpretations
• Provided updated insights for application in sustainability contexts