What question did this study set out to answer?

The study aims to clarify debates and outline implications regarding social media's impact on communication in urban Ghana.

February 12, 2026Open Access

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Analysis of The Impact of Social Media on Communication Patterns in Urban Ghana in Ghana: An African Perspective

Key Points

The study aims to clarify debates and outline implications regarding social media's impact on communication in urban Ghana.
Utilized a mixed-methods design combining surveys and interviews.
Collected data from various urban contexts.
Analyzed structural constraints and local innovations.
Identified persistent structural constraints affecting communication.
Highlighted emerging innovations in communication due to social media.
Found uneven evidence of these impacts across different contexts and sectors.

Abstract

This study addresses a current research gap in Arts however, evidence remains uneven across contexts and sectors. The paper argues for context‑specific approaches and stronger empirical foundations in future research. Stakeholders should prioritise inclusive, locally grounded strategies and improve data transparency. The Impact of Social Media on Communication Patterns in Urban Ghana, Ghana, Africa, Arts & Humanities, longitudinal study This structured abstract provides a standardised summary to support rapid screening, indexing, and assessment of scholarly contribution.

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Analysis of The Impact of Social Media on Communication Patterns in Urban Ghana in Ghana: An African Perspective

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