The adoption of ISO 9001 standards has become increasingly vital for small and medium-sized enterprises (SMEs) in Indonesia’s food sector, as they face growing competition and demands from the global market. This study aims to examine the benefits and challenges of ISO 9001 implementation in food SMEs. A qualitative research method was employed, utilizing a case study design involving five SMEs certified with ISO 9001. Preliminary data were collected through a literature review, followed by validation through in-depth interviews, direct observations, and document analysis, which were then analyzed thematically. The findings reveal that the primary benefits of ISO 9001 implementation include enhanced product and service quality, improved customer satisfaction, and strengthened organizational image and reputation. Nevertheless, variations were observed in other benefits such as operational efficiency, internal communication, and delivery reliability. The main challenges identified include limited management support, external bureaucratic constraints, technical difficulties, and risk management issues. In addition, financial constraints, employee resistance, and human resource competency gaps emerged differently across the SMEs. This research highlights that the success of ISO 9001 implementation is strongly influenced by both internal and external factors, suggesting the need for policy support, continuous training, and multi-stakeholder collaboration to optimize its impact.
Susanto et al. (Wed,) studied this question.