What question did this study set out to answer?

To explore the application of the Void Framework in advertising and ad-tech.

February 23, 2026Open Access

The Persuasion Machine: Void Architecture in Advertising and Ad-Tech

Key Points

To explore the application of the Void Framework in advertising and ad-tech.
Analyzes real-time bidding and behavioral targeting as void architectures.
Examines the implications of the EU AI Act on subliminal manipulation in advertising.
Identifies real-time bidding as a form of void architecture in advertising.
Highlights the banning of subliminal manipulation under the EU AI Act.

Abstract

Applies the Void Framework to advertising and ad-tech. Real-time bidding, behavioral targeting, and programmatic advertising as void architectures. EU AI Act Art 5 subliminal manipulation banned (2 Feb 2025).

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