What question did this study set out to answer?

The aim is to explore how artificial intelligence is revolutionizing marketing approaches and consumer interactions.

February 26, 2026Open Access

Marketing AI: Introduction - The AI Revolution in Marketing

The aim is to explore how artificial intelligence is revolutionizing marketing approaches and consumer interactions.
Literature review on AI applications in marketing
Analysis of case studies demonstrating AI's effectiveness
Assessment of changes in consumer behavior due to AI
AI enhances personalization in marketing campaigns
Increased efficiency in targeting consumer preferences
Businesses adopting AI report higher engagement rates

Research article from Stabilarity Research Hub: Marketing AI: Introduction - The AI Revolution in Marketing

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Oleh Ivchenko (Tue,) studied this question.

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