A Comparative Study on the Level of Adoption of Green Marketing Strategies in Public and Private Healthcare Facilities in Rangareddy District

Key Points

• The aim is to compare how public and private healthcare facilities adopt green marketing strategies.
• Conducted a comparative analysis of public and private healthcare facilities in Rangareddy District
• Surveyed various healthcare facilities to assess their green marketing practices
• Collected data on the level of adoption and effectiveness of strategies
• Public healthcare facilities show a lower adoption rate of green marketing compared to private ones
• Private facilities reported more successful implementation of green marketing strategies
• The study highlights significant variations in strategies employed by sector types