Evaluating User Experience in Augmented Reality Applications; A Comparative Study of Nykaa and Lenskart

Key Points

• The aim is to evaluate and compare user experience in augmented reality applications of Nykaa and Lenskart.
• Conducted a comparative study between Nykaa and Lenskart AR applications.
• Collected qualitative and quantitative user feedback.
• Analyzed user interface design and interaction elements.
• Highlighted key differences in user satisfaction between the two applications.
• Identified specific strengths and weaknesses in user engagement.
• Provided actionable insights for enhancing user experience.

Abstract